💬 Customer support & chatbots
These tools help you answer customer questions 24/7, qualify leads and reduce the time you spend
replying to the same emails again and again.
Betty Bot — AI assistant for small businesses
Betty Bot is a profession-specific AI assistant (lawyer, real-estate agent, restaurant, etc.) that talks
like a human assistant. It welcomes visitors on your website, qualifies their request and sends the lead
directly to your email inbox.
Best for: small businesses and freelancers who want more qualified leads without hiring
a full-time assistant.
Intercom Fin AI
Intercom adds an AI layer on top of your help center and live chat, so customers get instant, accurate
answers while your team focuses on complex questions.
Best for: SaaS and support teams already using Intercom who want to deflect tickets.
Zendesk AI
Zendesk’s AI features help triage tickets, suggest replies, and route conversations to the right agent,
reducing average response time and improving customer satisfaction.
Best for: established support teams managing a high volume of tickets.
Tidio AI
Tidio combines live chat with an AI chatbot that can answer FAQs, recover abandoned carts and
recommend products, especially for e-commerce.
Best for: online shops that want more sales with minimal setup.
📈 Sales & marketing
Tools that help you attract leads, write better copy, and close more deals with less manual work.
ChatGPT
ChatGPT helps you draft emails, landing pages, social posts, and sales scripts in minutes instead of hours.
It’s like having a flexible marketing assistant available 24/7.
Best for: founders and marketers who need quick, good-enough first drafts.
Claude
Claude is an AI assistant known for its long-context reasoning and careful tone. It’s useful for
drafting thoughtful newsletters, proposals, and detailed documents.
Best for: agencies and consultants who work with complex or sensitive content.
Jasper
Jasper is focused on marketing copy: blogs, ads, product descriptions, and campaign ideas with
brand-voice controls and team workflows.
Best for: marketing teams producing a lot of written content.
Copy.ai
Copy.ai offers ready-made workflows to generate outbound email sequences, LinkedIn messages and social posts,
helping sales teams contact more prospects with personalized messages.
Best for: SDR and sales teams automating outreach.
Apollo.io
Apollo combines a large B2B contact database with AI-assisted sequences, so you can find decision-makers,
send them targeted emails and track performance in one place.
Best for: B2B companies building outbound lead generation.
⚙️ Productivity & automation
Automate the boring parts of your work: moving data between tools, summarising documents, and turning
messy inputs into clean workflows.
Zapier
Zapier connects thousands of apps and now includes AI steps, so you can automatically classify leads,
rewrite text or generate summaries as part of your workflows.
Best for: non-technical teams who want automation without coding.
Make (Integromat)
Make offers visual scenarios with branching logic and AI modules. It’s powerful for building
more complex automations like multi-step lead scoring or report generation.
Best for: teams comfortable with building detailed workflows.
Notion AI
Notion AI lives directly inside your documents and databases: it can summarise meeting notes,
extract action items, and help you rewrite text in a clearer tone.
Best for: teams already using Notion as their workspace.
Airtable AI
Airtable adds AI formulas and automations on top of spreadsheet-like databases, turning tables of
data into intelligent workflows.
Best for: operations and project teams managing structured data.
Perplexity AI
Perplexity is an AI-powered research engine that finds information, cites sources and summarises topics
so you can make decisions faster.
Best for: founders and analysts who need quick, trustworthy overviews.
✍️ Content, design & creation
These tools help you design visuals, create marketing assets and turn ideas into content without
needing a full creative team.
Canva with AI
Canva’s AI features generate images, suggest layouts and help you resize content for every platform
in a few clicks.
Best for: small teams designing social posts, flyers and presentations.
Midjourney
Midjourney generates high-quality illustrative images from text prompts, ideal for branding, ads,
moodboards and concept art.
Best for: creatives and brands needing unique visuals quickly.
Runway
Runway is an AI video creation and editing platform: remove backgrounds, generate clips from prompts
and create visual effects without heavy software.
Best for: social-media video, creative studios and campaigns.
Notion Templates + AI
Combining Notion templates with AI lets you generate blog outlines, content calendars and project plans
directly inside your workspace.
Best for: solopreneurs who want everything in one place.
🎧 Audio & video
Record once, reuse everywhere: these tools turn your calls, podcasts and videos into reusable content.
Descript
Descript lets you edit audio and video by editing text. You can remove filler words, cut sections and
generate new voice lines using AI overdub.
Best for: podcasters, educators and marketers who publish regularly.
Loom AI features
Loom’s AI features generate titles, summaries and chapters from your screen recordings, making it easier
for clients and teammates to watch only the parts that matter.
Best for: async teams and service providers explaining work to clients.
ElevenLabs
ElevenLabs generates natural-sounding voices in many languages, ideal for voice-overs, tutorials and
content localisation without hiring multiple voice actors.
Best for: video creators and course makers needing high-quality narration.
Otter.ai
Otter transcribes meetings in real time and highlights key moments, making it easier to revisit decisions
and extract tasks from calls.
Best for: teams running many online meetings.
📊 Data & analytics
Make sense of your numbers: from dashboards to AI-assisted analysis, these tools help you see what is
really happening in your business.
Power BI with Copilot
Power BI now includes Copilot, which lets you ask questions in natural language to build visuals and
get explanations about your data.
Best for: SMEs already using Microsoft 365 who want self-service BI.
Looker Studio + AI connectors
Looker Studio connects to your marketing, sales and website data and, combined with AI connectors,
can highlight anomalies and trends automatically.
Best for: marketers and analysts pulling data from many sources.
Obviously.ai
Obviously.ai lets you upload your data and run predictive models without coding, to understand churn,
conversion or which customers are most likely to buy.
Best for: small teams curious about machine learning but lacking data scientists.